Amanda Harr
Portofolio
Hand me a pen and I will turn the world upside down.
+1 210-322-0478
BestSellingWords@gmail.com
Linkedin.com/in/bestsellingwords/
About Me
With over eight years of industry experience in content-related roles, I work collaboratively across all channels to deliver highly-consumable copy and implement effective content strategies to advance specific business goals. A skilled wordsmith who appreciates artful persuasion and authenticity in writing, I use a structured creative process to craft marketing strategies, develop communications solutions, and deliver top-notch content that gets results.
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Content
Strategy
Great content is useless without a strong promotion strategy behind it.
I head a team of account managers, content creators, digital media managers, and marketing leadership to determine, implement, and optimize a comprehensive lead-gen promotional strategy for all content across all channels. I’m committed to producing goal-driven, highly-consumable branded content that gets results.
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Content
Managment
I live by my calendar and am seriously committed to deadlines. Other skills include:
- Managing a team of content creators and collaborating with account managers and clients
- Developing and scheduling content for blog, email, webinar, video, external publications, press releases, social media, and webcopy
- Orchestrating content development for 20+ profit centers and products across B2B, B2C, and B2Financial Institution audiences
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Content
& copywriting
I’m committed to producing goal-driven, highly-consumable branded content that gets results. Skills include:
- Conducting in-depth research on industry trends and hot topics
- Collaborating with C-suite SMEs to identify target audiences and key messaging
- Crafting compelling content while prioritizing SEO and lead-gen goals
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competencies
- Content Strategy
- Multichannel SEO
- Lead-Gen Strategy
- Research/Trend Analysis
- Cross-Collaboration
- Editorial Calendars
- Industry Publications
- Brand Guidelines
- Scriptwriting
- Video Content Strategy
- Newsletters
- Branding
- Copywriting
- Team Leadership
- Press Releases
- Engagement
- Lead Nurturing
- Promotional Campaigns
tech savvy
- Salesforce
- Workfront
- Monday
- Divvy
- MailChimp
- MS Suite
- Google Data Studio
- WordPress
- HubSpot
- SEMRush
- Moz
- Social Channels
- On24
- Adobe Suite
- Canva
- Trello
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Work Experience
Full Time
- Content Manager, SWBC Financial Services, 2022-Present
- Content Writer, SWBC Financial Services, 2019-2021
- Web Copywriter, Alamo Home Buyers, 2017-2018
- Digital Marketing Manager, Simplified Solar 2014-2016
- Marketing Project Director, TerraBurger Restaurants, 2009-2014
education
Freelance
- Content Writer, Homes.com, 2022-Present
- SEO Content Writer, Wild Idea Marketing, 2020-Present
BA, Plan II Honors, The University of Texas at Austin, 2016 , GPA: 3.65
The Plan II Honors program is one of the most respected and selective honors programs in the country. The curriculum places a strong emphasis on problem-solving, critical, and analytical skills, particularly on writing—including a capstone thesis requirement.
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Honors
& Awards
Gemini Ink Creative Writing Mentorship, 2016
James F. Parker Prize in Fiction, 2012
Plan II Travel Grant, 2009
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Victoria Penn, AVP of Marketing, SWBC:
Roxanne Lujan VP of Marketing, SWBC:
Amanda is one of the most talented copywriters I have ever worked alongside. She is a true unicorn, blending a 'left-brain' analytical approach with 'right-brain' creativity. She has a knack for taking some of the most mundane, ordinary topics and breathing colorful life into them. When we approach new creative initiatives, Amanda is the first person we call.
Karli Jaenike, CEO, Wild Idea Marketing:
Amanda is an excellent writer who I would trust with any client in any industry. With a knack for making difficult subjects easy to digest, she creates finished products that are well-researched and thorough. Amanda is a skilled SEO content writer whose content continues to build traffic and links for our clients.
“Amanda exceeds expectations daily. Not only is she brilliant and creative in her role, she is intentional, encouraging, and continually proves herself as an asset. She is a well-rounded leader with a strong work ethic, bringing excellence to everything she touches.”
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Portfolio
The proof is in the pudding.
Project
Project 02
Snippet SEO Strategy
Project 03
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Project 01
Data-Driven, Creative Content + Strategy That Gets Results
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Project 01
I developed a content strategy to establish the SME as an industry thought leader in the restaurant space by
ghostwriting three heavily researched blog posts and
an article for the Austin Business Journal on hot
topics in the industry.
I also worked with the SME’s current client to
develop a case study to help further establish credibility. This success story was also used as a gated, lead-gen PDF sent to a curated email contact list and promoted on social channels.
Project 01
These efforts ultimately led
to the SME landing a huge contract
with Freebirds, her biggest restaurant
account to date.
Project 02
Put SEO expertise to work acquiring featured snippet placements. The year-over-year results from 2020-2021 for blog traffic were:
- 2,067% increase in organic traffic
- 1,509% increase in overall traffic
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Project 02
Benefits You Are Legally Required to Provide | Blog Stats
- Most visited blog post in 2021 across entire corporate blog
- 1,509% increase in traffic volume from 2020 to 2021
- 1,570% increase in new users from 2020 to 2021
- 2,067% increase in organic traffic from 2020 to 2021
- 93% of traffic to this post in 2021 was from organic search
In the first two months after implementing this strategy
for new content, the SWBC blog experienced a 83%
increase in the number of featured snippets acquired
Project 03
Highly-consumable blog content that dazzles B2B
and B2C audiences
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MArketing Miscellany
Web Copy
Video Scripts
Case Studies
White Papers
Research Briefs
Newsletters
Landing Pages
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Passion
My first poem was published when I was six years old. It was called Faries Fly. Once I saw my words and name written in a "real book," it was all over. I've been pursing writng as a passion and career ever since.
When I'm not writing killer copy for clients, I study scriptwriting and am working on a serialized TV script about my experiencing hiking 250 miles on my own through Spain on the Camino de Santiago in 2018.
I truly believe the right words can change the world. Whether I'm writing for a client or to tell my story on screen, I bring a lifetime's worth of experience and fresh enthusiasm to all my work.
& Values
Connect
With Me
+1 210-322-0478
BestSellingWords@gmail.com
Linkedin.com/in/bestsellingwords/
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